From the idea to you
when it comes to sustainability it's not sufficient to just implement natural materials and make our boards look more green. Sustainability touches all areas: R&D, Materials, Production, Packaging, Shipping and last but not least the Staff of our partners and our company. sometimes it's even more sustainable to use recreational materials over natural resources. To explain what we're doing and why we do things the way we do it, we'd like to GO THROUGH ALL STEPS mentioned above to give you an idea on the challenges we're facing to offer you an affordable product you'll love and one that's as eco-friendly as possible.
Exceeding the standard
It's not a secret - we're producing the large majority of our composite products at Cobra International in Thailand. Cobra is the leading production of the industry - not only in terms of quality, but also in terms of social responsiveness and sustainability. In their code of conduct Cobra states:
“COBRA will do business in a socially and globally responsible way. We will strive for standardized, clean and safe working environment, provide secure jobs for employees, and build products that promote happiness and enhance quality of life. We will develop products to be environmentally-friendly using natural resources in a sustainable manner. Apart from this, COBRA will organize further social activities that will create a happy society around us.”
As one of the market leading brands we’re in close collaboration with Cobra to further push social responsibility and sustainability in all fields. Cobra believes – as well as we do – in the concept of Cradle-to-Cradle products. There are still a lot of hurdles to overcome to produce truly sustainable boards with fully sustainable production processes, with the separation of technical and biological nutrients being one of the greatest challenges in the recycling process, but the vision to create truly C-2-C composite products is there – and we’re supporting that vision to make it reality one day. Cobra is reporting their efforts and activities frequently, next to many social initiatives, here are just some achievements regarding sustainability between 2015 to 2018:
- Electricity consumption reduced by 26.5%
- Water consumption reduced by 50%
- Gasoline consumption reduced by 38,6%
- Waste reduction reduced by 37%
- Fuel Oil was replaced by Biomass
- Green spaces with almost 2000 trees planted within the premises
Take a closer look at all what’s been achieved up to date in Cobra’s
Working with a partner like Cobra we’re not only securing the quality you expect – which is ultimately a key factor for sustainable products – also that we can push sustainability on a much higher scale together with them and other brands producing at Cobra believing in the same values as we do.
Here’s a little Video showing you the packaging of a SUP from a few years back vs. our current packaging.
Shipping & Transport
Let’s be honest. If we all look at our personal carbon footprint, we’ll be shocked by the amount of CO2 we all contribute by our travel behavior. Most of us drive to the spot by car to have fun in the ocean or the nearest lake, some of us take planes frequently. The carbon emissions of air travel is significant. Shipping and general transportation is a factor of the carbon footprint of our boards too.
You might wonder – why are we producing far east when the main market is in Europe? Why not produce closer to our customer? That’s a legitimate question and if we’d have good options to produce closer to you – our customer, we’d surely look into these. The truth is, the options for a sustainable business with a production in Europe with the quality and standards we’ve accomplished with our partners in Asia aren’t available at this point, so we have to find ways to economize the shipping of our products as much as we can.
Our task force for shipping and transport between all Boards&More brands is constantly improving ways to combine shipping from our production lines to our centralized warehouse in Europe and to other key locations like our warehouse in the USA or other partners of our worldwide distribution. From these hubs we further combine shipments with our partner brands ION, Duotone Windsurfing and Duotone Kiteboarding to our shops. With our network of agents in key markets we’re very efficient and realistic in forecasting the markets needs. This allows us to plan way ahead and reduce air shipments to a bare minimum. All of this makes sure our products come to you with the smallest fuel consumption possible.
“Good things come to those who wait”
Even our professional planning can be slightly off the markets demands at times, so if one of our products isn’t on stock, keep in mind that we try to avoid air freight for a greener planet.